Nutraceuticals: What are they?
A nutraceutical is a term used to describe any food or food product that provides medicinal or health benefits, including the prevention and treatment of disease. Nutraceuticals can come in many forms, including capsules, tablets, powders, and energy bars.
Many nutraceuticals are derived from natural sources, such as herbs, spices, and fruits. However, some nutraceuticals are man-made in laboratories. Regardless of their source, all nutraceuticals must undergo extensive testing before they can be sold to the public.
There are many benefits to taking nutraceuticals. They can help to prevent disease and improve overall health. Nutraceuticals are also often cheaper and easier to access than traditional medication.
Some of the most popular nutraceuticals include:
- Fish oil: Fish oil supplements are a rich source of omega-3 fatty acids, which have been shown to reduce inflammation and improve heart health.
- Turmeric: Curcumin, the active ingredient in turmeric, has powerful anti-inflammatory and antioxidant effects.
Garlic: Garlic supplements are thought to boost the immune system and protect against heart disease.
- Prebiotics: Prebiotics are non-digestible food ingredient that promotes the growth of beneficial microorganisms in the intestines.
- Probiotics: Probiotics are live bacteria that are found in yogurt and other fermented foods. They have been shown to improve gut health and boost the immune system.
The next decade is going to be an exciting one for the nutraceutical market
With the rise of the health and wellness industry, nutraceuticals have become big business. These products, which include supplements, functional foods, and natural health products, are designed to promote health and prevent disease.
The nutraceutical market is growing rapidly and this growth is being driven by factors such as
- An aging population
- A rise in chronic diseases
- A growing interest in preventive health
India is one of the top ten nutraceutical markets in the world. There are a number of reasons for this growth, including a large and growing population, a growing middle class, and an increasing awareness of the importance of health and wellness.
Additionally, the Indian government is supporting the nutraceutical industry and has taken steps to promote its growth. This is due to the fact that more and more people are becoming aware of the importance of taking care of their health. As a result, the demand for nutraceutical products is expected to grow significantly.
There are many different nutraceutical markets around the world. Here are the top ten that you should keep an eye on in the next decade:
- United States
These significant health markets, along with lifestyle-enhancing sectors like energy, mental acuity, immunity, relaxation, etc. will continue to thrive, but they will also give rise to a new generation of product opportunities driven by both novel ingredients and the identification of new health relationships.
The ongoing need to prevent conditions like heart disease, cancer, arthritis, and ageing will give rise to a brand-new theory and generation of nutraceuticals.
Here are the top trends that will steer the nutraceutical industry in a few years
- An increase in non-communicable and chronic diseases
Our physical and emotional well-being are tied to our health. People are suffering from more chronic health issues as they live longer. We also know that the environment has undergone a great deal of change. These changes have led to an increase in non-communicable diseases like cancer, diabetes, and high blood pressure. Additionally, chronic diseases including obesity, allergies, and Alzheimer’s are becoming increasingly common.
Global demand for nutraceuticals is being driven by poor nutrition, a major risk factor for non-communicable diseases and chronic disorders.
- Increasing expense of healthcare
The nutraceutical sector is becoming increasingly important to consumers who wish to enhance their health without having to pay for expensive medical procedures. The market has significantly expanded recently and is now present on store shelves all over the world, whether in the shape of tablets or capsules, or encapsulated as sugar-free chewing gum that satisfies sweet cravings.
- Lack of trust in traditional medicine
The advent of the Covid-19 vaccine and other viral treatments during the pandemic has brought this concern about pharmaceutical medications and their adverse effects to the fore.
Over the next few years, it is anticipated that the perception of nutraceuticals as a more natural option will encourage the consumption of these products.
- Rising convenience demand
Convenience is what customers want. People born between the early 1980s and the late 1990s preferred on-the-go items, while Baby Boomers don’t want to keep popping medicines or pills.
For those who dislike pills, nutraceuticals are also available as candies and effervescent tablets. Protein bars, dried almonds, grains, and bars are some examples of nutritional snacks that are ideal for munching on-the-go.
In a nutshell
The nutraceutical market has shown that there is still opportunity for expansion, especially as the population ages, healthcare costs rise, and as people’s concerns about their health and wellness. We are seeing an increase in demand for nutraceutical products that help people manage their moods, promote better sleep, and support optimal function of their bodies.
Manufacturers, distributors, and wholesalers in the nutraceutical sector need to be aware of the factors driving the market growth.
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